THE BREEZE

There's no change in the weather...

A LIGHT WIND

You can’t see a breeze. You only know it’s there by what it changes and how it feels. At 24 years old, Joe Breeze couldn't yet see his impact on the world of cycling. Whether realized or not — now we all feel it.

PREQUEL

An Observational Eye

While his friends were busy hauling $5 Klunkers up the fire roads of Mount Tamalpais for the pure, chaotic thrill of racing back down, Joe couldn’t stop noticing what everyone else ignored. Bent frames, broken parts, mechanical failures. Every ride seemed to reveal another weak point. “What a design insult.”

THE PLOT

Who's Fastest?

As more people joined the weekend downhill runs, human nature took over. To end countless arguments, Charlie Kelly got a hold of a digital Navy chronometer to record precise finish times at the bottom of the hill. On a historic morning, a line was drawn in the dirt and the first Repack race was on. Alan Bonds won the very first race simply because he was the only rider who didn't crash.

THE PLOT

The Breaking Point

Tired of spending his time scrounging through junkyards for old parts, Joe's roommate and Repack organizer, Charlie Kelly, finally snapped. He cornered Joe in their living room which was filled with broken bike parts, handed him a staggering $300, and asked for a secret weapon: "Build me a frame that won't break.”

THE PLOT

Not Your Average...

Joe spent months drawing blueprints on their kitchen table. He quietly built Breezer #1 for himself first to test his theories. In 1977, he wheeled his creation to the top of Mount Tamalpais. Racing down the rocky descent, the bike didn't just survive, it flew. Joe crossed the finish line and won the race by over two minutes. In that single moment, the "clunker" died, and the modern mountain bike was born.
THE PLOT

Who's Fastest?

As more people joined the weekend downhill runs, human nature took over. To end countless arguments, Charlie Kelly got a hold of a digital Navy chronometer to record precise finish times at the bottom of the hill. On a historic morning, a line was drawn in the dirt and the first Repack race was on. Alan Bonds won the very first race simply because he was the only rider who didn't crash.

The Breaking Point

Tired of spending his time scrounging through junkyards for old parts, Joe's roommate and Repack organizer, Charlie Kelly, finally snapped. He cornered Joe in their living room which was filled with broken bike parts, handed him a staggering $300, and asked for a secret weapon: "Build me a frame that won't break.”

Not Your Average...

Joe spent months drawing blueprints on their kitchen table. He quietly built Breezer #1 for himself first to test his theories. In 1977, he wheeled his creation to the top of Mount Tamalpais. Racing down the rocky descent, the bike didn't just survive, it flew. Joe crossed the finish line and won the race by over two minutes. In that single moment, the "clunker" died, and the modern mountain bike was born.

STILL BREEZY

It keeps blowing down the road...

MOVING SWIFTLY

50 years has passed since the first Breezer crossed the finish line, yet the wind still blows through time and space. A bike doesn't separate you from the world, it immerses you inside it. A Breezer is not just a rider, rather the whole reason bikes exist in the first place.

THE SEQUEL

We're Paying Attention

As the world spins, we become less connected to the environment with every passing day. Saddling up and going for a ride restores that connection. Even if we aren't recording decades of annual rainfall in Marin County, we'll always ride bikes. Just to see where the breeze takes us.